Image courtesy of The President © Thanks to Contemporary Standard
“Shopping malls killed our food culture“. This is what led Hannerie Visser and Peet Pienaar from the southafrican design agency The President to create Cape Town MENU: the 167 best dishes, an indipendent publication focused on food and autenthic Cape Town’s dishes.
The 167 culinary addresses reflect a research on the roots and the african identity of Cape Town, defending a culinary and cultural diversity made of people, places and stories.
“There are almost no good butchers left in the Cape Town CBD or street stalls selling Xhosa or Afrikaans food. Yet food is what most people can be creative with; food tells us who we are and where we come from.”
Menu magazine goes through the city from the perspective of who wants to tell its stories with pride and, most of all, a strong character: the magazine’s graphic design combines black strong typography with Paul Ward’s color photography, achieving a balance of ink and empty spaces in the three column layout and repeating the little fork icon, with references to traditional african patterns.
Instead of looking at the european design, The President team look to Africa and what is surrounding them every day as an endless source of inspiration and innovation.
Hannerie and Peet, who already organized the Toffie Food Festival and Toffie Pop Festival, are working on a new edition of MENU Magazine dedicated to Buenos Aires, where they work when they’re not in Cape Town, and they also organized THE SECRET FESTIVAL,a two-day event focused on food, wine and art, that will take place at Spier on 27 e 28 october 2012.