Nelle immagini: il libro Usefulness In Small Things, i designer Kim Colin, Sam Hecht e foto della presentazione.
Images by Marcello Dino for © Essen
Kim Colin, Sam Hechtbrand new book Usefulness In Small Things with an introduction of Paul Smith provides an insight into the various mass-produced objects that comprise our daily lives. We met the authors at Paul Smith boutique in Milan
Regarding the book, how could be possible to combine mass market with design research?
The book is a way of reading the world around us in a very insghtful way, seing things very closely. It’s a different way of thinking about things and objects going to the essence of it. This is why is possible to combine different time and level of production.
How the book tells about creating for food?
Our collection doesn’t speak about it in a direct way, as it doesn’t speak about marketing or lifestyle. I think it has an overal perception about design and people reading this book could get their personal meaning.
Sam, you’re also Muji’s creative director, could you tell us bit more about it?
Yes, actually and creative advisor of Muji Europe. Well, Muji has a strong collective idea. Muji’s object actually became part of your life. There’s no stress on logo, lifestyle, it’s just the objectives of simple-ness of prodict a connection to contemporary conditions.
At Muji are keen on organic materials?
Well, let me say that for Muji organic it’s inside the natural being of the company. It’s nothing to celebrate, it’s an idea that has been in the guidelines since the begging.
Speaking about food, what you like to eat?
Sam: I don’t mean to flatter you but we do love italian food, because it’s not spicy like for example indian one but it’s always full of taste. I like eating daily pasta, pizza, pannacotta and tiramisù, it’s perfect for my palate. Kim it’s very good at cooking.
Kim: I love vegetables, I’m totally into organic food, something that you could see what’s in it, very simple and very fresh.
Where do you eat in London?
St. John, it’s great!