Images Marcello Dino for Essen©
FuoriSalone is a serious thing, design is even more serious, Milan is more and more serious. Maybe enough. Listen, would you like a big slice of pie? Yes? Now that you have your slice, now that you can, tell us something, share your imagination with us, your way of thinking.
This is the mood of Big Cake, a new special container for creativity, that leaves a big space “Squat” in the too immense sea of Milano Design Week. A free corner of Salone that anyone can “occupy”, proposing an idea for a new multidimensional dimension of living and communicating.
A little great community of artisans of communication, international designers, conceptual artists, food designers, jewellers and musicians, mixed together into a soft and tasty dough ready to leaven as a big cake.
Waterheaters, toilet paper, Dandy time, mosaics and flying recipe t shirts: everything will be characterized by expressive joy.
Save the date
Big Cake – I fuori del Salone. Fondamenta Jahier from April 11 to 17 2011
Via Andrea Solari 37/39 20144 Milano
Friday, April 16 Essen will be there with a big colourful cake, Pantone with surprise.